'The proven precision of the technology is fundamental for what we wanted to achieve'

Harald Koerger, Director of Sport Science, Adidas

Bespoke R&D

Hawk-Eye's experience and reputation as innovators in sport means that we are often contacted to deliver bespoke projects that utlilise our expertise across tracking, broadcasting or virtual reality to deliver unique projects for our clients. 

Bespoke R&D
Hawk-Eye in NASCAR

Hawk-Eye in NASCAR

Hawk-Eye has developed the most sophisticated pit-lane officiating and safety system on behalf of NASCAR. Using tracking cameras and bespoke software, Hawk-Eye's pit-lane officiating system intelligently determines penalties which are automatically flagged for review by officials, significantly streamlining the officiating process.

Fox Sports

Hawk-Eye has developed a number of bespoke and innovative broadcast enhancement features on behalf of Fox Sports including the first ever award winning golf green overlay that helps viewers better understand the complex undulations of the putting surface. This feature went on to win Best Concept at the 2015 Sports Technology Awards.

adidas

adidas

Hawk-Eye’s ball tracking technology is used by the FUTURE team at Adidas World of Sports in Herzogenaurach, Germany. Hawk-Eye have provided a football research and development system that uses vision processing software to analyse ball flight and then provide a range of statistics and visual outputs that can be used to compare different balls.

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