Cricket

Cricket - Clients & Events

Hawk-Eye in Cricket

Hawk-Eye's cricket technology have been used by host broadcasters at major Test, ODI and Twenty20 matches around the world since 2001 and in 2008 was approved for use by the ICC  and added as part of the Decision Review System. The addition of Hawk-Eye's digital division, Pulselive now provides federations, broadcasters and sponsors with unique and intelligent ways to engage cricket fans across social and digital channels.

Hawk-Eye in Cricket
Officiating

Officiating

Cricket fans and (most) professional teams now expect Hawk-Eye’s verdict on LBW appeals, a testimony to Hawk-Eye’s reputation for accuracy and reliability. Please refer to the 'PDF' section on this page for more information. Hawk-Eye’s latest innovation UltraEdge uses vision and audio to detect if a batsman has hit the ball, whilst our SMART Replay technology records all camera feeds and makes them available in real time to enable third umpires to make quick decisions on key incidents such as run outs, stumpings and no-balls.

Broadcast Enhancement

Broadcast Enhancement

Hawk-Eye has become a resident feature of cricket broadcasts across the globe, and continues to expand our portfolio of statistical features to help broadcasters enhance their coverage of the game.

Live Production

Hawk-Eye in collaboration with Sony has developed SMART Production, a live production service that uses intelligent software to automate cameras and production processes, significantly streamlining the production workflow, enabling cost effective, broadcast quality coverage of cricket.

Digital

Digital

Hawk-Eye’s digital division Pulselive has a unique set of capabilities that brings cricket to life across online, mobile and social platforms, helping federations, sponsors and broadcasters deliver an enhanced connected experience for their audiences.

Experiential

Hawk-Eye has worked in partnership with Smaaash Entertainment to develop a truly unique and immersive cricket simulator which engages fans and provides sponsors with a unique branded experience and data capture platform at the event. In addition, Hawk-Eye’s latest innovation, SMART Vote uses branded voting cards, the big screen and vision processing to engage cricket fans in the stadium and provide a natural extension for sponsors.

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